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From Home Furnishing Business
Big Lots Supports American Heart Association Through Life is Why™
March 14,
2024 by HFBusiness Staff in Business Strategy, Industry 
Now in its fourth year, Big Lots is supporting the work of the American Heart Association, the world's leading nonprofit organization focused on heart and brain health for all, through Life Is Why™. This annual cause marketing campaign is designed to raise awareness and funds as customers celebrate their reasons to live healthier, longer lives – by giving.
During the month of February, more than 1,300 Big Lots retail locations invited shoppers to donate at checkout to support the mission of the American Heart Association. This year, Big Lots customers contributed more than $1 million to the American Heart Association during the campaign, bringing the four-year fundraising total to over $4.1 million.
"We're continually inspired by the incredible generosity of our customers and their commitment to bettering heart health outcomes for women," said Bruce Thorn, president and chief executive officer of Big Lots. "Heart disease affects not only our families and loved ones but also disproportionally impacts women. This stark reality drives our passion to make a difference. That's why Big Lots and the Big Lots Foundation continue to support the American Heart Association and their work to advance education, awareness and research for women's heart health."