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From Home Furnishing Business
KUKA HOME Introduces “Becki Owens Home” from Lifestyle Influencer
March 14,
2024 by HFBusiness Staff in Business Strategy, Industry 
KUKA HOME, a full-line upholstery manufacturer, is excited to announce its new licensee partnership with Becki Owens, a well-known Southern California-based interior designer and lifestyle influencer.
This innovative collaboration combines KUKA HOME's manufacturing expertise with Becki Owens' signature clean and airy design aesthetic to create “Becki Owens Home.” With a versatile selection of over twenty customizable pieces, this new line will make its highly anticipated debut at the High Point Market in April.
Becki Owens is known for her ability to transform spaces with livable designs. From her incredibly humble approach to design to the awe-inspiring projects she completes, her goal is always to create a space that leaves a lasting impression on everyone who comes and goes. Her clean and inviting style resonates with her extensive client base and social media following.
With over 2 million Instagram followers and 10 million monthly Pinterest viewers, Owens is among the fastest-growing interior design voices and lifestyle brands in the US marketplace. Retailers can leverage her significant social influence to drive store traffic and tap into the substantial buying power of her millennial and Gen X followers.
"I am honored to partner with Kuka Home, a world-class furniture manufacturer, to launch my upholstery and mattress line," said Becki Owens. "Their commitment to quality craftsmanship and exceptional design made it possible to bring my vision to life.”
Becki Owens creates spaces where people can gather, entertain, and connect. "We curated this collection with that concept in mind," Owens explains.
Becki Owens Home represents a comprehensive range of upholstered living room, dining room, and bedroom furniture, including motion, stationary, accent seating, barstools, dining chairs, ottomans/benches, upholstered beds, and mattresses. Each piece boasts a clean, timeless look that will create an exquisitely curated space at retail and in consumers' homes.
KUKA HOME has developed a turn-key shop-in-shop experience to support the line with tiered packages with sales, merchandising, and marketing tools, ensuring a seamless and successful retail experience. "Becki Owens' style perfectly complements Kuka Home's aesthetic, making this partnership a natural fit," said Matt Harrison, president of KUKA HOME.
"We're excited to offer her look and brand to our valued retail partners. I look forward to seeing their excitement as they discover the collaboration that Becki Owens and Sergio Barrios have put together with the marketing support from Christina Morrison’s team.”
This collaboration marks a significant milestone for KUKA HOME, the company's first time offering a customer-facing brand in North America. This exclusive partnership is a key component of the company's long-term growth strategy, which focuses on expanding its market presence across all product categories and enhancing its retail offerings. This initiative also advances the company's goal of simplifying the buying process for retailers by providing endless possibilities with one partner.
To see the entire collection, visit KUKA HOME in April at the High Point Market: Furniture Plaza 614.