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Precision Textiles Launches “PRESERVING the PLANET” Corporate Video

March 12, 2024  by HFBusiness Staff in Business Strategy, Industry   

With a cornerstone that lies in the fusion of mattress safety and sustainability, the powerful video will be used as a marketing tool and serves as a beacon of inspiration for both current customers and potential partners in the mattress industry who want to offer their customers more eco-friendly products.

“In today’s world, it is incumbent upon all of us to safeguard our planet for the well-being of future generations,” said Scott Tesser, CEO at Precision Textiles. “The concept of preserving the planet serves as the catalyst that propels us toward incorporating sustainability in every product we produce.”

“It is also the reason we developed our Preserving the Planet initiative. The video exemplifies our efforts to produce and supply products that utilize more natural, sustainable and recyclable materials. In doing so, we’re not only contributing to preserving our planet but, by extension, it offers our customers the opportunity to be part of this initiative as well.”

The ‘PRESERVING the PLANET’ video is an engaging piece of content. Under two minutes in length, the narrative is compelling, the videography is enlightening, and the music is energetic. It positions Precision Textiles as a leading sustainable solutions provider and highlights its commitment to engineer FR solution products with uncompromised safety performance. It also emphasizes the company’s corporate-wide dedication to environmental responsibility and reinforces Precision Textiles’ unwavering commitment to eco-conscious products. 

The video opens with captivating imagery of a forest that seamlessly marries the beauty of nature with the company’s innovative solutions. The female voiceover guides the viewer through a journey into the heart of Precision Textiles dedication to sustainability. It reminds the viewer that Precision Textiles is helping to build a bond between nature, sustainability and comfort.

From a strategic collaboration with Unifi for REPREVE® recycled yarns that are produced from recycled water bottles to a steadfast alliance with the Arbor Day Foundation to plant trees to replenish the forest canopy, the video illuminates how Precision Textiles weaves eco-consciousness into its very fiber. It also points to the company’s crucial relationships with suppliers who adhere to Forest Stewardship Council (FSC) practices dedicated to reforestation, solidifying its role in fostering a cleaner, healthier and more sustainable future.

For Precision Textiles’ existing partners, the video offers a deeper understanding of how their alliance contributes to a transformative movement dedicated to preserving the planet. In addition, for mattress manufacturers not yet part of the Precision Textiles family, the video extends an invitation to join this impactful journey.

“We wanted to create something special that would make our Preserving the Planet initiative more memorable and really resonate with mattress manufacturers,” said Bob O’Connell, vice president marketing and merchandising. “By partnering with us, they not only gain access to top-tier materials, products and innovations but it also allows them to actively participate in a broader industry-wide effort to embrace eco-conscious practices and make a positive impact on the environment.”

“The video is a powerful tool that communicates values and builds trust in the very competitive mattress market. It also offers a shared sense of purpose among all those who choose to align with Precision Textiles in this transformative journey.”

The video, which can be viewed here, will be featured on the company website, showcased at tradeshows and markets, transmitted to customers via email transmissions and shared in sales presentations.