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From Home Furnishing Business
3D Platform imagine.io Showcases Immersive Tech at ISPA Expo
March 11,
2024 by HFBusiness Staff in Business Strategy, Industry 
The leading 3D content technology platform for the home furnishings industry and other verticals, imagine.io, will showcase the latest updates to its innovative 3D and high-resolution, immersive imagery including using virtual reality via the new Apple Vision Pro at the International Sleep Products Association (ISPA) Expo. The company will be showing at the Greater Columbus Convention Center in space 3302.
It is the first time the company is showing at Expo.
“From furniture to fabrics, flooring and appliances, we continue to revolutionize the production of visual content across the home furnishings industry,” said Preet Singh, founder and chief executive of imagine.io.
“The sleep products industry is one that we are targeting because there is so much our configurators have to offer mattress manufacturers and retailers. The ability to take a white rectangular product like a mattress and bring it to life through 3D content technology at a fraction of the cost of traditional photography can be a real game changer for companies, particularly those selling online.”
For the home furnishing industry, product visualization offered by 3D configurators enables consumers to virtually view mattresses, bed frames and adjustable beds in lifestyle settings prior to purchase. By implementing product configurators, direct-to-consumer (D2C) enterprises and brick-and-mortar retailers can significantly enhance the trust of consumers shopping for bedding online. The enhanced visualization results in higher levels of sales conversion, increased levels of customer satisfaction, and fewer returns.
Indeed, using imagine.io’s 3D platform, bedding manufacturers can easily and quickly portray any mattress in multi-dimensional lifestyle settings, at a fraction of the time and cost of traditional photography. The lifestyle scenes can also be modified and updated at any time, allowing manufacturers and retailers to change mattress covers, colors, and more as needed.
“For a variety of reasons, mattresses are traditionally one of the most difficult product categories to photograph well,” Singh said. “Our easy-to-use technology platform changes the game, cost-effectively producing lifestyle photographs, along with other engaging content such as video, 3D configurators and other marketing assets.