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From Home Furnishing Business
Atlanta Market Reorganizes Temporary Exhibits for Summer
March 6,
2024 by HFBusiness Staff in Business Strategy, Industry
Atlanta Market will reorganize its 1,400 gift and home temporary exhibits into seven broad categories to create the ideal buyer experience, with new streamlined product categories aligned on eight floors across Buildings 2 and 3 of AmericasMart Atlanta. The Atlanta Market temporary exhibits run July 17 - 21.
“Following our successful strategic remerchandising of AmericasMart’s permanent showrooms through Atlanta Next, we now turn our focus to re-organization of our temporary exhibits to create more cohesive discovery and sourcing,” said Dorothy Belshaw, ANDMORE℠ executive vice president, chief growth officer.
“This remerchandising will simplify the market experience and create synergistic new adjacencies, which will introduce buyers to innovative merchandise guaranteed to provide a differentiated retail mix and unique finds for clients and customers.”
Temporary Exhibits Enhance Market Experience
In a strategic revamp of temporary presentations, Atlanta Market accelerates comprehensive sourcing built for better buying through consolidation of 30+ existing categories into seven new umbrella categories: Fashion Accessories, Gift, HIGH DESIGN, Home, Kitchen + Table, Makers Hub and Cash & Carry.
This reorganization not only helps buyers find relevant products, but also creates new synergistic adjacencies across complementary categories to encourage cross-category buying. It also provides more favorable positioning for companies with products relevant to two, or more, of the former 30+ categories.
These reimagined concentrations will be presented on eight floors across Buildings 2 and 3:
Building 2:
Floor 1: HIGH DESIGN
Floor 2: Home
Floor 3: Kitchen + Table
Building 3:
Floor 1: Cash & Carry
Floor 2: Makers Hub
Floors 3 and 4: Gift
Floor 5: Fashion Accessories
Previously recognized as standalone neighborhoods, existing categories now are concentrated into broader, complementary product groupings: Fashion Accessories combines Accessories Council, Boutique, Gentlemen’s Boutique, Jewelry and Fashion Accessories & Apparel; Gift combines Body + Soul, Spa Products, Children’s World, Modern Child; General Gift, On Trend Gifts, Seasonal Gifts; Outdoor Living; Noted Village, and Emerging Brands; HIGH DESIGN combines High Design, Modern Maker and LUXE; Home combines Home Accents, Home Furnishings, Fine Linens, Home Textiles, LUXE, Seasonal Gifts and Outdoor Living; Kitchen + Table combines Georgia Grown, Gourmet Food, Housewares, LUXE and Tabletop; Makers Hub combines Handmade Designs; Handmade Jewelry; Emerging Artist; Made in America; Global Designs; The Gallery Collection (MSA) and Museum Gifts.
Augmenting these gift and home resources are two floors of casual furnishings and outdoor accessories temporary exhibitors in Building 1 of AmericasMart. With Summer Casual Market Atlanta running concurrently, July 15-18, 2024, Atlanta Market buyers will have access to 100+ complementary temporary exhibits on Floors 7 and 8.
A complete list of Atlanta Market exhibitors is available at https://www.atlantamarket.com/exhibitor/exhibitor-directory. For Atlanta Market temporary exhibitor inquiries, email atlantamarket@andmore.com.