ICFA Recognizes Sunnyland Outdoor Living with Retail Genius Award

March 3, 2024  by HFBusiness Staff in Business Strategy, Industry   

The committee received entries from ICFA retail members across the country specializing in outdoor living that presented unique and creative displays, events, promotions or concepts to the team of judges.

The judges determined that Sunnyland Outdoor Living embodies what it takes to create employee and customer loyalty by presenting a seemingly limitless range of innovative events that are fun and grow culture within the company reflecting strong employee involvement. Their social media is creative and impressive, expanding their positive culture into the community.

The Retail Genius award was established by the ICFA Retail Council in 2017 in memory of Mary Fruehauf, whose Colorado outdoor furnishings store was known for its imaginative visual merchandising and entertaining promotional events.

“Sunnyland Outdoor Living best exemplified the spirit of Fruehauf this year,” said Jackie Hirchhaut, ICFA executive director. “We look forward to seeing how they inspire other outdoor living retail businesses,” she continued.

Recent past recipients of the award include O’Malia’s Living in Carmel, Ind.; Village Green Home and Garden in Rockford, Ill., twice; and Viridien with stores in Charlotte and Raleigh, N.C. plus a store in Greenville, S.C.