Daily News
From Home Furnishing Business
West Elm Debuts Collaboration with Designer Bill Cotton
February 26,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc., announced the debut of a new collaboration with acclaimed interior designer, Billy Cotton. The 25-piece collection of home pieces includes furniture, tableware, and decorative accessories designed to seamlessly incorporate into any space or aesthetic.
For his debut collection with West Elm, Billy Cotton celebrates simple, thoughtful American design. The Architectural Digest’s AD100 designer’s acumen is evident throughout the collection. Careful attention to detail and materiality was given to the assortment; neutral colors keep the eye focused on silhouettes, form, and functionality.
“We’re so happy to present Billy’s first collection with West Elm,” says Day Kornbluth, president of West Elm. “He is a designer in the truest sense—obsessed with how beauty and function come together to improve our lives. We share a belief that great design is for everyone and are proud to partner in bringing these fantastic pieces to life.”
Billy Cotton states, “When the opportunity to work with West Elm came it was an immediate yes. I felt they were uniquely positioned to be able to bring fresh new American design to their broad customer base.”
“We designed 25 pieces that people interact with daily. These very high-touch objects blend both beauty and practicality. From your bed to your cereal bowl and dining chairs, I am excited to see these objects in people’s homes.”
Key items from the collaboration include the Ceramic Shell Bowls, Bennett Lights, Checkered Rug, Lacquered Coffee Table, and the Modular Curved Sofa.
To learn more about the West Elm x Billy Cotton collaboration, please visit: www.westelm.com/billycotton.
The West Elm x Billy Cotton collection will be available for purchase in Canada beginning on February 26th at www.westelm.ca/billycotton.
Be the first to see the new collection by following @westelm and @billycotton.