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From Home Furnishing Business

Furniture Row Celebrates Grand Reopening at Popular Store in Selma

February 26, 2024  by HFBusiness Staff in Business Strategy, Industry   

The centerpiece of the remodel is a completely new store layout designed to enhance customer convenience and comfort. To bring this new layout to life, the Denver Mattress section of the combined store was moved to its own dedicated end of the building, which allowed for the seamless integration of the Furniture Row Living, Dining, and Bedroom sections into a cohesive layout.

By strategically arranging the furniture sections and incorporating modern design elements, the Selma store now offers a more intuitive and visually appealing shopping environment.

"We couldn't be more thrilled with our remodeled Furniture Row store in Selma," said Bill Smith, general manager of Furniture Row, when asked about the project. "Our team has worked tirelessly to reimagine the space, ensuring that every corner reflects our commitment to exceptional quality and style.”

“From Living to the Bedroom, every section is thoughtfully curated to inspire creativity and help customers envision their dream spaces. We're excited to unveil the new look and provide our customers with an unparalleled shopping experience."

In addition to the redesigned layout, the interior of the store has been reimagined and rejuvenated a new modern look. With a fresh color palette, brand-new light fixtures and flooring, and stylish designer walls to better showcase key products, the redesigned Furniture Row in Selma feels both sophisticated and exciting, inviting customers to linger and explore.

To complete the project with a nod to Selma itself, the Denver Mattress side of the store will now also feature a beautiful new mural from a local artist along its exterior.