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From Home Furnishing Business
WayFair Launches RE/FINE Home Collection of Self-Care Collection
February 21,
2024 by HFBusiness Staff in Business Strategy, Industry 
Wayfair announces the launch of RE/FINE™, a new exclusive brand at Wayfair offering essentials made from premium materials at accessible prices. The self-care inspired collection features over one hundred products across a variety of categories, including bedding, bath, tabletop and more.
“We curated this collection to inspire consumers to enhance and refine their spaces – so they can enjoy the little things and turn everyday moments into peaceful luxuries,” shared Liza Lefkowski, VP, Proprietary Brands & Retail, Wayfair. “Inspired by the simplicity of everyday living, RE/FINE celebrates the importance of creating spaces that evoke feelings of calming relaxation at home.”
The collection features essentials to inspire mixing and matching, including versatile pieces ranging from plush cotton towels, organic cotton percale sheet sets, table and glassware that can be blended into any lifestyle.
RE/FINE is now available on Wayfair, with select products also available online and in stores at AllModern, Joss & Main and Birch Lane. With a range of products designed to inspire the early risers with morning routines or the night owls who seek joy in the cozy creature comforts, customers can now shop and explore the entire RE/FINE collection on site or by downloading the Wayfair app.