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From Home Furnishing Business
Bellini Modern Living Launches Stylish Outdoor Living Collection
February 20,
2024 by HFBusiness Staff in Business Strategy, Industry 
Bellini Modern Living continues to meet the needs of today’s on-trend consumers with the anticipated launch of a 16-piece, Made-in-Italy outdoor furniture collection that is durable enough for outdoor living, but has the style and comfort of indoor products. The new collection will be unveiled in the Bellini showroom IHFC H520 at the Spring High Point Market, April 13 to 17, 2024.
Entirely made in Italy, the new collection encompasses modern upholstered silhouettes and occasional tables designed to further blur the lines between indoor and outdoor furnishings.
Covered in Italian performance fabrics that make for care-free living indoors, as well as out, the new collection—exclusive to Bellini in North and South America—is particularly appropriate for family rooms, California rooms and other lounge and sitting spaces that connect to covered patios, lanais, and backyards.
“More and more people are gravitating toward spaces that embrace the outdoors, but with all the comforts associated with being indoors,” said Hossein Azimi, chief executive officer of Bellini Modern Living.
“Particularly in California, Texas and Florida, the trend in new home building is to include spaces that open directly to the outdoors. Often, these interior spaces incorporate glass walls, and making it work visually requires moving beyond the ubiquitous faux wicker and plastic outdoor furniture sold in the big box stores, to more residential interior looks, with unique and comfortable upholstered pieces in fabrics that appear as though they shouldn’t be left to the elements.”
Indeed, according to the executive, the new collection incorporates high-grade performance fabrics, including textures, like boucle, that are rarely associated with outdoor living. Underneath, the sofas are constructed with foam encased with polyester nylon—making them impervious to water.
“Water simply won’t penetrate the foam, so even after a hard rain, you don’t have to wait long to go back outside and enjoy sitting on the furniture,” Azimi said.
In line with Bellini Modern Living’s aesthetic, the collection has a luxurious, modern feel, and is aggressively priced with suggested retails ranging from $1,600 to $2,599 for a sofa, and $499 to $599 for a chair. The collection is available in a variety of fabrics, colors, and configurations. It is in stock and available for immediate delivery.