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From Home Furnishing Business
Maharam Supports Formafantasma at Stockholm Furniture Fair
February 11,
2024 by HFBusiness Staff in Business Strategy, Industry 
Maharam is proud to support Formafantasma, guest of honor at the Stockholm Furniture Fair, with their Reading Room and first installation in Sweden.
Serving as a space for reflection, the Reading Room’s aim is to acquaint visitors with the ideas that shape Formafantasma’s work. The Reading Room is furnished with the Artek Forest Collection, which was created in collaboration with Formafantasma to pursue reduced environmental impact by embracing wood’s varied appearance including knots, insect trails, and color shifts and thus utilizing more of each tree.
Tables and stools provide areas for respite alongside a selection of books pertaining to sustainability, ecology, and forest ecosystems. At one end of the room, Formafantasma’s films produced for their project Cambio display on an LED wall and highlight ongoing research that includes the extraction, production, and distribution of wood products.
Maharam’s contribution of over 350 meters of textile Gemma by Sander Lak hangs as a four-meter-high curtain that defines the expansive 61-meter elliptical perimeter of Formafantasma’s Reading Room. A saturated pink hue boldly visualizes the installation’s location within the entrance hall while a soft, felted-wool hand offers visual and physical warmth.
In recognition of the environmental impact of trade fairs, Formafantasma and Maharam worked with the Stockholm Furniture Fair to extend the textile’s life beyond the fair through its donation to educational institutions, including Stockholm University of the Arts and Beckmans College of Design for reuse.