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From Home Furnishing Business

Lovesac Introduces Partnership with KidSuper to Bring in Avant-Garde Streetstyle

February 8, 2024  by HFBusiness Staff in Business Strategy, Industry   

The limited-edition collection with KidSuper will bring artist, designer and the brand's founder, Colm Dillane's artwork to life through multi-dimensional design elements and experimental prints, challenging the conventional look of home design.

The announcement of the partnership coincides with the highly anticipated grand opening of the KidSuper Headquarters in Brooklyn, New York, a space dedicated to global creators in search of inspiration and collaboration. To celebrate the studio launch, Lovesac has produced a limited edition SuperSac printed with an exclusive KidSuper motif for gifting.

As a partner in the grand opening event during New York Fashion Week, Lovesac is committed to disrupting the traditional furniture category and definitions of comfort with KidSuper's history of pushing boundaries within the fashion realm. Looking ahead, Lovesac and KidSuper will be bringing a brand-new product collection to life in Fall-Winter 2024.

"Our partnership with KidSuper is a testament to our core brand ethos and the narrative behind last year's successful 25th Anniversary campaign – Rewriting the Rules of Comfort. Challenging traditional definitions of comfort and home style is what has set the Lovesac brand apart since its inception," said Shawn Nelson, Lovesac founder & CEO.

"KidSuper's bold designs align perfectly with our unconventional approach to home furniture and together we are creating something truly unique in the market - a blend of fashion-forward design and unparalleled comfort that speaks to the modern consumer."

A force to be reckoned with in the fashion world, KidSuper has captivated audiences with its bold and eclectic designs, appearing on the backs of notable celebrities and top tier influencers. Colm Dillane has carved out a niche for the brand by seamlessly blending streetwear with high fashion, creating a distinct aesthetic that resonates with trendsetters and industry tastemakers.

"Working with Lovesac allows us to bring our imaginative and bold style into new realms," said Colm Dillane, the visionary behind KidSuper. "Our collaboration is a fusion of art, comfort, and fashion, and like Lovesac, we believe that creativity knows no bounds. We look forward to kicking off our partnership and crafting experiences for consumers that resonate at the intersection of home design and fashion."

Following successful Lovesac collaborations with fashion and streetwear brands including Anti-Social Social Club, alice + olivia, and Jeremy Scott, Lovesac is continuing to expand its creative footprint in the fashion space. The partnership with KidSuper and Colm Dillane represents the brand's dedication to further integrate the two worlds in disruptive ways, providing consumers with an unparalleled fusion of comfort and style.

For more information on the Lovesac and KidSuper partnership, visit www.lovesac.com/lovesac-and-kidsuper-studios.