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From Home Furnishing Business
“Ashley House” Presented for 2024 Big Game Weekend in Las Vegas
February 7,
2024 by HFBusiness Staff in Business Strategy, Industry 
To celebrate the 2024 Big Game Weekend in Las Vegas, Ashley the largest furniture store Brand in North America, presents “Ashley House”, a FREE and open-to-the-public music and brand experience located on the Las Vegas strip.
Ashley House will take over DawgHouse Saloon and Sportsbook inside Resorts World for five days leading up to the Big Game beginning Wednesday, February 7 through Sunday, February 11 from 11:00 a.m. PST to 11:00 p.m. PST.
Fans can sit back, relax, and immerse themselves in the comfort of Ashley’s game-ready lounge while celebrating the excitement of the Big Game Weekend in Las Vegas with unforgettable and intimate musical performances. A 21 and over event, nightly performances powered by Ashley House from Country music’s top artists are first-come-first serve served standing room only and will feature performances by:
Cooper Alan: Thursday, February 8 at 9:30 p.m. PST
ERNEST: Friday, February 9 at 10:30 p.m. PST
HARDY: Saturday, February 10 at 9:30 p.m. PST
“I can’t wait to celebrate the Big Game Weekend in Vegas at Ashley House,” shares ERNEST. “There’s no better way to get ready for the game than to listen to some country music. Hope to see you there - it’s gonna be a good time!”
“Football and music bring people together, so what better way to celebrate the Big Game than with Ashley House, a combination of the two!” said Cooper Alan. “Fans are in for a real treat thanks to Ashley; it’s going to be a party.”
Beyond access to these can’t miss shows, Ashley will also take over DawgHouse Saloon’s bar, restaurant, and Sportsbook area. Guests will be able to experience Ashley product such as the Belziani Leather Sofa, the Next-Gen Durapella Power Recliner, and the Maimz Sofa to have maximum comfort while watching the Big Game.
Attendees can expect photo moments, merch giveaways, and the option to live shop Ashley’s new leather collection, recliners, and sofas featured within the venue via QR codes.
“At Ashley, we are continuously strategizing new opportunities to showcase our brand in relevant and unique ways to keep Ashley top of mind with consumers,” said Kelly Davis, VP of Marketing Strategy at Ashley Global Retail. “We’re excited to host Ashley House in Vegas during a high traffic time, to show consumers that Ashley has the product they are looking for at the price they like.”
“Through this activation, consumers will not only get to test out the furniture, but they will get the full experience of watching sports, hanging out with friends, and enjoying entertainment from the comfort of Ashley, envisioning how Ashley could fit into their home.”
To find out more about Ashley House, fans can visit https://www.ashleyfurniture.com/home-on-tour/ and to shop the Ashley House featured furniture collections, visit https://www.ashleyfurniture.com/promo/events/.