Daily News
From Home Furnishing Business
King Koil Extends Long Term Licensing with Five International Affiliates
February 6,
2024 by HFBusiness Staff in Business Strategy, Industry 
King Koil, a global leader in the manufacture of mattress products, extends its long-term licensing agreements with five international licensees, three of which have been in place for a decade or more.
New long-term agreements have been signed with King Koil Co., Ltd (an affiliate of Sleepwell Group Holding Co., Ltd, for Thailand), Philippine Bed and Furniture Manufacturing Corporation (for Philippines), Real Innerspring Technologies (Pvt) Ltd (for India, Nepal, and Bhutan), Reem Spring (for Jordan) and Everpia Joint Stock Company (for Vietnam).
King Koil has operated internationally as a licensing company for most of its 126-year history. With more than 20 licensees worldwide, servicing more than 75 countries across six continents, the company has become an established leading global brand and provider of high-quality mattresses in Asia, Europe, Middle East/Africa, North/Central America, and South America.
“These five licensees are very high-quality manufacturers who have achieved great success with the King Koil brand in their markets. They understand the value a U.S.-based brand brings to their territories. They are expert marketers of those products in their regions. We are grateful they have committed to extending their relationships with us,” said David Binke, CEO of King Koil.