Daily News

From Home Furnishing Business

Retail Execs Win Signed Tennis Balls in GhostBed Giveaway at Las Vegas Market

February 5, 2024  by HFBusiness Staff in Business Strategy, Industry   

Participants entered their business cards for the drawing where three winners were selected: Melissa Laguerre, buyer at Pottery Barn; Kevin Split, director of merchandising and bedding at City Furniture; and Edwin Shoffner, president at Mattress by Appointment.

The giveaway was designed to generate awareness for the GhostBed brand and its Venus Williams Collection, designed in partnership with the tennis star herself.

Centered on health, recovery and performance optimization, the line includes the Venus Williams Legend Mattress, available in both all-foam and hybrid versions exclusively on GhostBed.com, and the Venus Williams Ace, Venus Williams Volley and Venus Williams Volley mattresses, found through GhostBed’s retail partners.

Each mattress incorporates the revolutionary Venus FIT (far infrared technology layers), which utilizes heat-activated technology to absorb body temperature to regulate sleep climate, promote blood circulation, aid in recovery, boost performance and enhance overall well-being.

The collection also encompasses four Venus Williams pillows, including the slim/stomach pillow, the copper pillow, the shredded foam pillow, and an innovative cooling pillow infused with the Venus FIT layer, providing a refreshing and rejuvenating sleep experience.

“The Venus Williams Collection has been performing incredibly well among our audiences,” said GhostBed Executive Vice President Alan Hirschhorn. “The ethos of the line aligns with consumers’ tendencies to prioritize their health and wellness, and we are committed to further elevating and expanding the Venus Williams offerings throughout 2024 and beyond. The giveaway served as an excellent avenue to drive traffic to our showroom, providing retailers new and old to acquaint themselves with the collection firsthand.”