Daily News
From Home Furnishing Business
OW Lee Adds Independent Sales Reps for Texas and Oklahoma Territories
February 1,
2024 by HFBusiness Staff in Business Strategy, Industry 
OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Comfort, Texas, has added DSA/Dennis Sales Associates, Inc. as an independent sales rep for the Texas and Oklahoma Territory.
DSA/Dennis Sales Associates, Inc. was founded in 1987 by Earl and Deni Dennis to represent casual and outdoor furniture manufacturers. They began selling indoor wicker and rattan, as well as patio furniture to specialty retailers in four southwestern states.
Operating as a mom and pop team, they managed the extensive territory alone, with Earl traveling the road, and Deni running the office. An increase in manufacturers represented and territorial growth prompted DSA to specialize exclusively in outdoor furniture.
The addition of their sons, Andy Hamilton in 1998, and Steven Dennis in 2003, reflected the growth of the family business.
Today, DSA is a second generation family business operating out of their corporate offices in Dallas, Texas representing eight manufacturers over a nine state territory.
DSA is well positioned to build on the reputation established over the years for hard work, professionalism and excellent customer service, continuing the annual growth in sales that our retailers and manufacturers have come to expect.
“DSA’s rich legacy, spanning over three decades in the outdoor furniture industry, reflects a commitment to excellence, hard work, and a passion for delivering top-notch customer service,” said Brenda Pereyda, sales manager for OW Lee.
“With their extensive experience and family-driven values aligning seamlessly with OW Lee's vision, I am confident that together we will elevate our presence in the Texas and Oklahoma territory, providing our customers with exceptional products and service.”