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From Home Furnishing Business
IKEA Announces Release of Style Guide with Insights, Tips & Products
January 30,
2024 by HFBusiness Staff in Business Strategy, Industry 
IKEA U.S. announces the release of its 2024 IKEA Style Guide, developed to help people create beautiful and comfortable homes rooted in real life experiences.
The brand’s first-ever style guide identifies four emerging interior design movements for 2024, along with corresponding life at home insights, expert designer tips, and IKEA products.
"We believe that home is the most important place in the world, and everyone deserves to feel comfortable in their space. Our goal is to help people create happy homes that reflect their unique personalities and lifestyles," said Seana Strawn, country home furnishing and retail design manager for IKEA U.S.
"We hope that this guide will inspire people to discover their own unique style and fill their homes with pieces they truly love."
The guide introduces four distinct styles including Warm Minimalism, Swedish Roots, Modern Playfulness, and Scandinavian Folklore, and encourages people to mix, match, and experiment with the expressions in their own homes.
Customers can browse the 2024 IKEA Style Guide starting today at IKEA-USA.com/2024styleguide.