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From Home Furnishing Business
E.S. Kluft & Co. Introduces Additions to Luxury Bedding & Mattresses
January 28,
2024 by HFBusiness Staff in Business Strategy, Industry 
Enhancing its offering of luxury bedding, E.S. Kluft & Company is introducing a new luxury memory foam mattress collection at 2024 Winter Las Vegas Market. The new collection combines the company’s signature craftsmanship with advanced technology for an unparalleled sleep experience.
“Our market research continues showing that consumers are willing to invest in quality bedding to provide a more restful sleep experience, and as such, luxury bedding sales are going strong and are outperforming the industry,” said Jon Stowe, managing director of E.S. Kluft & Company.
“By expanding our luxury offering to the memory foam category, we are able to provide our retailers with a complete and competitive product selection in both the luxury innerspring and luxury foam segments.”
The Pinnacle Collection, Aireloom’s new luxury memory foam collection, includes nine mattresses under the Aireloom brand – six made exclusively with memory foam comfort and support layers and three hybrid mattresses comprised of both an innerspring core and memory foam.
In addition, E.S. Kluft is adding new accessories to complement both its Aireloom and Kluft bedding collections. These include new Aireloom and Kluft sheet sets and a new luxury down comforter under the Kluft brand.
And, under its Marshall Mattress brand, the company will add three new beds, complementing the offering it launched in 2021 for the U.S. and Canadian markets.
“We are sticking to the strategies that have guided us and served us well for the past several years,” said Stowe. “And that includes our continued commitment to offer luxurious, competitive, and profitable products, strengthening the close relationships we have with our retailers, and opening key new accounts in the U.S., Canada, and export.”
In addition, E.S. Kluft’s third U.S.-based factory, which opened in late 2022 in the Dallas-Fort Worth area, is fully operational, allowing the company to increase service and delivery to retailers across all its brands.
At 2024 Winter Las Vegas Market, Jan. 28 – Feb. 1, E.S. Kluft will showcase its new and existing collections from the Kluft, Aireloom, and Marshall Mattress brands in two showrooms at the World Market Center. The Aireloom collections will be featured in showroom C-1501, and the Kluft and Marshall Mattress lines will be presented in showroom C-1562.
“We’re entering an entirely new category this year with our new luxury specialty collection, complete with new features and technologies never before seen in our industry,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “This addition to our already proven innerspring products is a testament to our company’s commitment to luxury, time-honored craftsmanship, and attention to detail and will provide our retailers with even more options for their luxury-minded consumers.”