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BIA Debuts Heritage Collection at 2024 Las Vegas Market

January 23, 2024  by HFBusiness Staff in Business Strategy, Industry   

Driven by retail partners looking for high-quality mattresses at the mid-point price range, the new, two-model collection features coil-on-coil construction with unique components using cutting-edge technology.

The Eastman House Heritage Collection features a 14-inch model in firm, medium and plush. Each mattress is crafted with a support system of adjustable-friendly open coils topped with a 4-inch pocketed unit to provide enhanced support and minimal motion transfer. The center third of each mattress is reinforced with BIAs patented Spinal Zone™ technology, which is clinically proven to reduce back pain by providing proper spinal alignment, and Lumbar Zone quilting.

It’s finished with a cover made from a blend of organic cotton and bamboo to offer breathability and features BIA’s innovative Lifedge® foam encasement system, which provides a superior seating edge and makes them compatible with adjustable bases.

Philip Carlitz, BIA’s chief operating officer, noted that there is a rising demand from retailers for mattresses within the mid-tier price range – typically from $1,200 to $1,700.

“The coil-on-coil construction of the Eastman House Heritage line sets this collection apart while assuring unparalleled quality and durability – all at a remarkable price point. Our commitment to delivering exceptional value surpasses current market offerings, providing a compelling choice for both retailers and consumers. We’re excited to present our retail partners with these new options in the mid-tier range, further elevating the standard of choice in the bedding industry.”

The Eastman House Heritage line starts at $1,699 in queen and will be on display at BIA’s Las Vegas showroom in B-1118 at the World Market Center.