Casper Sleep Appoints Joe Megibow to Lead as CEO

January 23, 2024  by HFBusiness Staff in Business Strategy, Industry   

“No other mattress brand has cultivated the level of customer trust and love that Casper has, and it’s our time to leverage this unique position,” said Joe Megibow, CEO of Casper. “This is the sleep brand pioneer that disrupted the industry, creating unmatched brand awareness in a sleepy category with a strong focus on innovative products that support our passion for sleep health. With recent investment from strategic partnerships, Casper is well capitalized and poised for significant growth.”

Megibow, a retail and technology trailblazer for over three decades, propelled Purple, as CEO and board member into sustained profitability and led significant market share growth through major wholesale expansion, the launch of retail stores, and e-commerce advancements.

Most recently he was CEO of Bright Cellars, the innovative data-driven wine discovery and production platform. His experience includes advising portfolio companies at Advent International, leading American Eagle's $550+ million direct-to-consumer business, as well as overseeing Expedia.com’s $11 billion US business.

"I want to thank Emilie for her vital leadership and valuable contributions over the past four years at Casper,” said Eric Sobotka, Managing Partner and Founder of Durational Capital Management. “We are excited to welcome Joe, who brings tremendous industry experience and an exciting vision for Casper’s next phase of growth.”

Megibow’s appointment comes at an inflection point for Casper, as the company gears up for a new and innovative mattress rollout, set to launch next month. The new line of mattresses will reflect the most up-to-date needs of customers. Designed around three core principles: cooling, support, and comfort, the new product suite brings an exciting and fresh product offering for our dedicated wholesale partners and loyal retail customers.