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From Home Furnishing Business
HPMA Looking for Design Influencers for Spring Tour at Market
January 23,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) calls for Spring Market participants in its biannual Design Influencers Tour at High Point Market, organized in partnership with Esteem Media. Interior designers and other design-focused influencers must apply by Feb. 9th.
Ten design influencers will be selected to tour High Point Market sponsor-showrooms for two days at the April trade show. Selection criteria for candidates includes social media or blog following, content quality and posting frequency. Travel expenses and a fee for creator services will be paid for by HPMA and Esteem Media.
In exchange for participation, each influencer will be asked to report from their unique perspective on the home furnishings products and other High Point Market experiences they encounter while visiting top showrooms on the organized tour this spring.
“All design influencers are encouraged to apply,” says Adam Japko, founder of Esteem Media and the Design Influencers Leadership Conference. “Our participants are always excited by the level of industry exposure they receive and the new connections they establish through the program and its marketing.”
“The Design Influencers Tour is perennially popular with our sponsoring exhibitors” adds Tammy Nagem, president and CEO of the High Point Market Authority. “The unique content generated by each season’s influencers creates a compelling platform for brands to reach new audiences.
The Spring Market tour dates are set for Apr. 14 & 15. To be considered, influencers must complete the online submission form by 5 pm ET on Feb. 9.
High Point Market exhibitors interested in learning more about the program and sponsorship opportunities may email marketing@highpointmarket.org for details. A limited number of tour sponsorships are available.