Hooker Furnishings Aims at Design-Focused Retailers in Las Vegas

January 23, 2024  by HFBusiness Staff in Business Strategy, Designer Weekly, Industry   

In addition to the brand-new products, the company will display some of its newest Hooker Furniture case goods as well as refreshed upholstery silhouettes from HF Custom, M and Bradington-Young.

“We have quite a few initiatives planned for Las Vegas to further support our design-focused partners,” said Kenzi Reddick, vice president of marketing, interior design and brand management for Hooker Furnishings.

“From a product perspective, we’re launching a special upholstery group – the Barefoot Modular – which was specifically created to appeal to design-savvy buyers with its transitional silhouette wrapped in ultra-soft white faux fur. In addition, we’ll be debuting our new BOBO Intriguing Objects lighting and décor products for the first time on the west coast – a brand that highly resonates with these buyers.”

Generously scaled with extra deep seating comfort, the Barefoot Modular features a transitional track-arm design with plush pillow-pad cushions wrapped in white faux fur. Designed to accommodate a variety of spaces, modular configurations include a four- or five-seat sectional and a two- or three-seat sofa. A versatile round ottoman completes the assortment.

Also making its west coast debut, Hooker Furnishings’ newest acquisition, BOBO Intriguing Objects, will be on display in the company’s showroom at the Winter Las Vegas Market. Following a highly successful launch as part of its portfolio in the Fall, items range from small decorative pieces including tabletop accessories, planters and candles to art, mirrors and textiles reproduced from antiques.

Highlights include:

Metal Beaded Chandelier - The Metal Beaded Chandelier makes a statement in any room with its beaded black iron ornaments that are set with a collection of vintage ball lights. Available in two sizes – small and large – it includes a durable black hanging chain and canopy. Because of its ornate look, the Metal Beaded Chandelier skillfully melds the baroque, contemporary and industrial styles together to create a truly unique design.

Wooden Polyhedron Chandelier - The Wooden Polyhedron Chandelier is an exclusive art deco piece with an unexpected lightweight design. The polyhedron frame is crafted of oak with a natural finish and includes an iron chain and canopy. It comes in three sizes – small, medium, and large – and is capable of adorning almost any space.

“In addition to our existing Hooker Furnishings showroom in Building A and our Sunset West Outdoor Furnishings showroom in Building B, we are opening two new showrooms for our Pulaski, Samuel Lawrence Drew & Jonathan Home, and PRI brands this Market,” Reddick added. “As our footprint continues to expand in Las Vegas, we’re excited to launch a new incentive for buyers to shop our variety of brands. 

“Buyers who visit at least three of our four showrooms while in Vegas can enter into a drawing for a chance to win one of three account credits toward their next purchase,” she added. “Valued at $5,000, $2,500, and $1,000, these are pretty substantial account credits, making this incentive well worth it! We hope to see both new and existing customers taking advantage of this at Market and look forward to hosting them in our showrooms.”

Open to retailers and interior designers with a valid Las Vegas Market pass, customers who visit at least three Hooker Furnishings showrooms while in Vegas can Vegas can collect stamps at each location and drop off their “HF Showroom Cards” for a chance to win one of three account credits to use toward their next purchase.

The “HF Showroom Cards” will be distributed in each of Hooker Furnishings’ Las Vegas showrooms located at:
Building A, Space 236: Bradington-Young, HF Custom, M, Hooker Furniture & BOBO Intriguing Objects

Building B, Space 162: Sunset West

Building B -270A: Drew & Jonathan Home, Pulaski & SLF

Building B -270B: PRI