Daily News
From Home Furnishing Business
Pottery Barn Kids Debuts Collaboration with AERIN Home Furnishings
January 18,
2024 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. the world’s largest digital-first, design-led and sustainable home retailer, announced its debut collaboration with AERIN, the global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder.
Available exclusively at Pottery Barn Kids, this is the first and only children’s home furnishings collection by AERIN for Pottery Barn Kids.
The collection includes baby gifts, décor, nursery textiles and furniture thoughtfully crafted in AERIN’s signature modernized traditional style. The nursery collection features a delicate antique carousel design and beautifully illustrated animals inspired by Aerin’s personal love of classic and whimsical motifs.
Design elements Aerin created for her boys’ rooms when they were little influenced the collection along with her love of monogrammed décor for a stylish signature design. Perfect for gifting, a few of Aerin’s favorite pieces for new or expectant parents include the Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift Set.
“We are thrilled to bring the exquisite taste of Aerin Lauder into nursery for the first time,” said Jennifer Kellor, President, Pottery Barn Kids. “Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless décor is rooted in Aerin’s signature style, and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for.”
“There is nothing I love more than being a mother to my two boys, which made this collection even more special,” said Aerin Lauder, Founder, AERIN. “It was an honor to work with Pottery Barn Kids on a collection created with elements of classic, whimsical design and the pieces I remember enjoying most with my own children. The AERIN for Pottery Barn Kids collection is beautiful, unique and can be cherished for years to come.”
To learn more about the collection, visit www.potterybarnkids.com/shop/designers-collaborations/aerin. The collection can be added to Pottery Barn Kids registries and is shoppable on the Pottery Barn Kids App. Join the conversation on social media with @potterybarnkids and @aerin.