Daily News
From Home Furnishing Business
Atlanta Market Reports Largest Pre-Show Opening on Record
January 17,
2024 by HFBusiness Staff in Business Strategy, Industry 
Building on the success of Winter 2023, the 2024 edition of Atlanta Market experienced the largest pre-show opening on record with robust appointment schedules reported by the market’s permanent showrooms even prior to the official opening day, Jan 16.
Solid first-day attendance generated a positive buzz and unshakeable optimism for the seven-day buying event, running through Jan 22 at AmericasMart Atlanta.
“On the heels of a strong January Market last year, we start 2024 with numbers that have far exceeded 2023’s opening,” said Bob Maricich, ANDMORE℠ CEO. “There is a general feeling of excitement and enthusiasm to open the year, and Atlanta Market is only just getting started.”
Unusually cold temperatures throughout the southeast didn’t dissuade dedicated buyers from coming out in unparalleled numbers for pre-market, surpassing pre-COVID levels as the largest pre-show opening on record.
By midday Tuesday, the official opening day for the Market’s 1,000+ permanent gift and home showrooms, attendance was already up nearly 6% year over year, with double digit gains from east coast attendees.
Core gift and home categories also experienced year over year gains, forecasting historical success in the first hours of Market. The temporaries open Wednesday, which is historically the busiest day of market.
“Our pre-market and first-day appointments are up considerably, and we are so excited for this January Market,” said Garry Schermann, Creative Co-Op SVP Sales. “We’re on trend for what feels like a record show, and we greatly appreciate ANDMORE’s support in the process.”
Jenny Heinzen, VP marketing, Currey & Company added, “We are looking forward to a successful winter Atlanta Market. With a full showroom revamp and lots of exciting new products, we are optimistic that our strong first day of sales will carry on through the week.”
Atlanta Market’s 1,000+ showrooms are open through Monday, January 22, with more than 1,400 temporary exhibits open Jan 17 – 21. Market highlights, including the popular Market Kickoff Party, JURA Demonstration Kitchen, educational programming, resource tours and more continue throughout the week, as the Winter 2024 edition provides positivity and promise for another season of better buying.