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From Home Furnishing Business
Casper Sleep Re-Opens Redesigned Sleep Shop in Costa Mesa, California
January 14,
2024 by HFBusiness Staff in Business Strategy, Industry 
Casper Sleep Inc., the award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience, has announced that a revamped and redesigned Sleep Shop has opened doors to the public in Costa Mesa, California today.
New store features include:
The first Snooze Bar, a dedicated consultation area where Casper’s Sleep Specialists can educate customers on all things sleep including the products that best address their needs and lifestyle, answer questions about any of Casper’s product portfolio, and learn how to achieve their best sleep.
The Pillow Lab is an interactive experience where customers can learn about and test each Casper pillow. This area is cozy and fun with a visual celebration of all the materials that make up each Casper pillow.
A Bunkhouse getaway for kids to enjoy while their parents shop, including a fully outfitted miniature room with a twin-size mattress to test for kids looking to get a better night’s sleep.
Visitors can shop all of Casper’s suite of outrageously comfortable sleep products including mattresses, pillows, bedding, furniture, and even dog beds for your four-legged friends. Customers can also experience Casper’s reimagined store experience by booking a nap appointment, scheduling an E-Zzz curbside pickup, or getting local delivery.
“We are thrilled to announce the reopening of our store at South Coast Plaza, where we have created a unique and immersive shopping experience for our customers,” said Brad Bailey, chief sales officer of Casper.
“Inspired by Casper Labs, Casper’s research and development arm, the store brings to life the three pillars of our R&D — cooling, support, and comfort. We invite you to visit our store and discover how Casper can help you sleep better and live better.”
The store will also include a first-of-its-kind Bedroom DeZzzign Center, which provides anyone – from interior designers to customers, and more – with a personalized experience with products in Casper's portfolio to visually design and curate their ideal sleep setup with any product in Casper’s portfolio.
"At Casper, we believe that sleep is essential for well-being and happiness. That's why we have created a new Casper Sleep Shop for customers to experience our products in a comfortable, engaging, and educational environment,” said Ben McCarthy, director of visual merchandising at Casper.
“Our product displays encourage shoppers to touch, feel, and learn about the design behind Casper’s obsessively engineered sleep offerings, such as our award-winning Cooling Collection. Casper is focused on making shopping for sleep joyful — whether online, in retail stores, or through authorized retail partners.”
Customers can book complimentary nap appointments, choosing 30 min, 45 min, or 1 hour, where they can experience a personalized trial of the product offerings, or just take a nap if they’d like. After check-in, all belongings will be safely stored in a locker and guests will be provided a Sleep Provisions Kit, which includes various items that aid better sleep and relaxation (eye mask, essential oils, etc.).
Casper products are available to purchase in-store for shoppers to carry out and use that night or to deliver to their doorsteps as early as the next day. Free delivery is available, as well as in-home delivery and pickup options.
The South Coast Plaza location is officially open to the public as of today. To learn more about Casper, visit Casper.com.