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From Home Furnishing Business
Turf Design Announces Rob Perri Promoted to Armstrong World Industries VP
January 10,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Turf Design Inc, the Chicago-based acoustic solutions company operating at the intersection of art, architecture, and technology, announces President Rob Perri has been promoted to vice president, architectural specialties - brand companies at Turf’s parent company Armstrong World Industries, Inc. effective Jan. 1.
Perri will continue to serve as the president of Turf while also taking on a larger role within Armstrong. He will lead Architectural Specialties companies in the Armstrong family of brands that maintain their individual identities including architectural systems manufacturer Arktura, and other new acquisitions.
In this role, he will work with the brand companies’ management teams to set strategy, accelerate growth and identify additional opportunities to leverage Armstrong Architectural Specialties (AS) resources to meet the company's overall strategic, operational and financial objectives.
“The growth of the AS business over the past 3 years has been impressive, and this new structure will help drive this impressive growth into the future,” said Mike Winters, Vice President, Architectural Specialties. “Additionally, this new role will enable the broader organization to leverage Rob’s experience, passion, and leadership to drive distinctive brands in the marketplace to achieve their strategic growth.”
Perri brings more than 20 years of experience to his new role, with a strong background in product innovation, global strategy and manufacturing. Since joining Turf in 2018, Perri has driven revenue growth of over 400%, with the goal of consistently delivering 20% year-over-year growth. Perri will continue to operate as the president of Turf while taking on this new role.
“I’m excited for this opportunity to lead an expanded portfolio of companies within Armstrong,” states Rob Perri, President of Turf. “As I enter into this new role, I will work to continue driving Turf’s growth while working with all of the management teams to ‘turbocharge’ their performance.”
Perri previously held leadership roles include PepsiCo, Sara Lee Corporation, Motorola, Hewlett Packard, and Compact with each showcasing his success in cutting-edge, global product strategy. During his time in each role, he delivered growth through product innovation, R&D and new business development.