Englander Commemorates 130 Years Celebrating History and Vision

January 9, 2024  by HFBusiness Staff in Business Strategy, Industry   

"Englander's rich history has made a real difference in the quality of life for generations of Americans by providing better sleep, the foundation for human potential and performance," said Englander CEO Mark Kinsley.

"We are proud to commemorate our heritage of supporting American ingenuity and entrepreneurship as we launch new initiatives to propel Englander into the future."

The company's anniversary kickoff will be at the winter edition of Las Vegas Market, running from January 28-31. Englander will display a 20-foot-wide historical timeline in its revamped showroom along with a special exhibition featuring a curated collection of over 40 historic print advertisements offering a visual journey through Englander's evolution in marketing and product design.

This exhibit traces the company's roots, highlighting key milestones such as founder Max Englander's 1894 mission to provide exceptional sleep, the pioneering latex foam partnership with Goodyear, the introduction of its Tension Ease line, and its global expansion.

Memorializing Leadership and Community Engagement

While Englander marks 130 years, the company is also celebrating the life of its former CEO, Kevin Toman, who passed away in December 2023. To honor his dedication and service to the industry, Englander is introducing the Kevin Toman Sales Leadership Award. This accolade will recognize outstanding achievements in sales and service, celebrating the ethos exemplified by Toman.

Digital Integration and Global Outreach

Throughout 2024, mattress retailers will notice Englander’s social media campaign to share its rich history and heritage, inviting customers to engage with the brand's storied past. Additionally, the company will strengthen its international ties at the ISPA Expo 2024 in March, showcasing its global presence and commitment to the international community.

As Englander embarks on its 131st year, Kinsley said it remains steadfast in its commitment to innovation, quality, and enhancing the sleep experience for customers worldwide. This anniversary is both a celebration of the past and a stepping stone towards a future of continued excellence and growth in the bedding industry.