Armen Living Announces New Staff Positions and Market Introductions

January 7, 2024  by HFBusiness Staff in Business Strategy, Industry   

Kevin Kevonian, President of Armen Living shared "I couldn’t be happier with this exciting start to the new year, and to promote Lee to executive vice president. His contribution to our company is unparalleled.”

“Through his exceptionally dedicated work, Lee has led our company to exponential growth over the last decade and I can’t wait to see what he and Michael will do for our brand in 2024. We invite everyone to come and join us at January markets in Atlanta and Vegas to congratulate them both!”

Honigsfeld will work with President Kevonian to oversee most of the operations for Armen Living, and who will continue to develop all the design concepts for the brand's product development. Honigsfeld’s role will also include managing the e-commerce sales division and driving the company’s sales, marketing, and trade show strategies.

Cohen, who brings with him more than 25 years of sales management experience and who has a proven track record for sales leadership and opening new accounts with retailers all across the country, will report to EVP, Lee Honigsfeld, and will focus on driving sales for their retail division and key accounts, as well as seeing to container division growth, Big Box stores, and Top 100 retail accounts. Cohen will also work with more than 20 sales reps to deliver sales support and the sales tools they need to expand and grow their regions. 

Prior to Armen Living, Cohen was president at Walker Furniture of Las Vegas – a top 100 industry retailer – as well as holding vice president positions at both Coaster and Emerald Home Furnishings and held VP of Sales positions at Douglas Furniture and New Classic. Cohen was also instrumental in growing Guildcraft of California as a national key account manager for 20 years.

Armen Living will launch approximately 400 new introductions at January markets, and will debut several exciting never-before-shown categories including Leather Upholstery, Bedroom, and Office Furniture, alongside new Dining sets for indoor and outdoor living.

Armen Living will show in space B1 6-A2 at Atlanta Market (Jan 16-22) and at Las Vegas Market, (Jan 28 - Feb 1), in their new showroom, B-762 which is tripling the size of their previous space.

Market buyers are invited to explore their new showroom and attend their Grand Opening Party on Jan 28th starting with an exciting ribbon-cutting ceremony at 3 pm. Event hospitality will include catered delights, a full bar with specialty cocktails, and a live DJ. Guests are asked to RSVP on Eventbrite.