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From Home Furnishing Business
La-Z-Boy Creates Do Not Disturb Décor to Go with New Year Marketing
January 4,
2024 by HFBusiness Staff in Business Strategy, Industry 
After a busy holiday season of hosting, toasting and just go-go-going, there's nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime?
As the brand that stands up for your right to sit down, La-Z-Boy created Do Not Disturb Décor, a limited series of needlepoint pillows designed to help consumers prioritize and protect their well-deserved rest in the new year.
Ready, set, recline. Making self-care a priority is a top resolution for many Americans in 2024. In fact, according to a recent La-Z-Boy survey*, nearly 3 in 4 Americans (74%) say they plan to prioritize rest as a form of self-care this year. And while nearly half of Americans (47%) use the "do not disturb" function on their phones for moments of rest and relaxation, 76% say their friends and family don't always respect their time when they want uninterrupted moments of rest in real life.
That's where La-Z-Boy comes in! The limited-time-only complimentary pillows, which feature reinforcing phrases such as "Do Not Disturb," "Long Live the Lazy" and "Recline Mode Activated," are as trendy as they are cheeky.
"With nearly all Americans (88%) agreeing that they deserve uninterrupted rest, we knew we were the brand to help them reclaim and protect that time," said Christy Hoskins, vice president, chief marketing officer at La-Z-Boy. "The Do Not Disturb Décor line is the perfect complement to our 'Long Live the Lazy' marketing campaign, which empowers consumers to indulge in well-deserved feet-up moments of relaxation."
Join the movement to take a moment. The complimentary limited-edition needlepoint pillows will be available at DoNotDisturbDecor.com beginning January 8 while supplies last.