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From Home Furnishing Business
KAS Rugs Launches Website for Improved User Experience
January 3,
2024 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
KAS Rugs, a leading supplier of innovative and fashion-forward rugs, is thrilled to share the launch of their newly designed website—www.kasrugs.com. Our primary goals during this refresh were to improve user experience as well as be the ultimate resource for customers’ rug shopping needs.
Specifically, we wanted to create an informative and valuable space for customers to get to know KAS, our story, our products and our in-store display options.
Santhi Yarlagadda, Vice President at KAS Rugs shared, “Going into 2024, we are laser-focused on the customer’s buying journey, and our new website aligns with those goals. We are looking forward to using our new website as a discovery space and a selling tool for reps and customers alike.”
The new site offers purchasing efficiencies using filters for product search, allowing customers to drill down and find what they’re looking for with speed and ease. Using a new technology-backed platform, the changes we make on the back end are now dynamic, so customers can see changes in real-time.
The KAS Resources page on site now includes trend videos, hang tags, display racks, and click-through digital catalogs highlighting our best-selling products to make shopping and selling easy. Our new and improved dealer locator features a comprehensive and dynamic map allowing consumers to find retailers in any city.
Paired with the website launch, KAS also has a new elevated B2B shopping platform with easier navigation through different constructions, sizes and lifestyles to keep our retailers' shopping experience front of mind.
Join KAS this January at Las Vegas Market in WMC B175 where we will be launching some unique, new collections and will have market exclusive promotions.
For more information and to view our new website, please visit: kasrugs.com.