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From Home Furnishing Business
Fusion Designs Expands Essentials with Platte River Occasionals
January 2,
2024 by HFBusiness Staff in Business Strategy, Industry 
Fusion Designs, a leader in solid wood, domestically produced case goods, is expanding its popular Essentials quick-ship program with the addition of its Platte River Occasional collection. The contemporary/transitional collection will be shown at Winter Market in Las Vegas in the new Fusion Designs showroom, Space B-670.
Like all products in the Essentials program, the Platte River Occasional group is available for immediate shipping to dealers within 10 days. Stocked in white wood, the group is available for customization in any of the company’s 35 hand-wiped finishes.
“Younger generations are redefining their relationship with furniture, gravitating towards casual contemporary and modern transitional styles,” said Marcus Bontrager, president of Fusion Designs.
“Beyond aesthetic, younger consumers are increasingly seeking alternatives to what they perceive as ‘disposable’ furniture, recognizing the inevitable fate of cheap imports and ready-to-assemble goods that, like fast fashion, will likely end up in landfills within a short span of time.”
“They are increasingly looking to invest in solid wood furniture pieces with multi- functional capabilities that will last, moving and evolving with them as their circumstances change. They are increasingly looking to customize their furniture purchases to reflect individual style.”
“Plus, our commitment to sustainability resonates with this new generation of shoppers, who appreciate our use of locally sourced lumber in the construction of the pieces, which lowers our carbon footprint.”
The Platte Occasional group blends modern transitional elements with references to country themes to create an elevated rustic charm, ideal for both living and work environments. The casual contemporary silhouettes, including a coffee table with the added function of a lift-top, end table and sofa table, are defined by clean lines and straight square legs that highlight the durable solid wood construction.
A three-piece Platte River Occasional group is set to retail from $2,500-$3,500.