Williams Sonoma Launches Netflix’s Bridgerton Collaboration

December 26, 2023  by HFBusiness Staff in Business Strategy, Designer Weekly, Industry   

Developed as part of a partnership between Williams Sonoma, Netflix and Shondaland, the new Bridgerton for Williams Sonoma collection consists of exclusive products designed to embrace the Regency-era elegance that has become synonymous with the show.

Fans of the popular franchise will be able to host parties and entertain regency style with products ranging from Bridgerton picnic baskets, beverage and baking mixes to artisanal chocolates, cookies, candies and petit fours.

“We are proud to partner with Netflix and Shondaland to develop products inspired by the sets, fashion and storylines that have made Bridgerton a global phenomenon, and one of the most watched shows on Netflix,” said Williams Sonoma President, Felix Carbullido. “Fans of Bridgerton will appreciate the design details that are apparent throughout the collection.”

“We are thrilled to partner with Williams Sonoma to bring the Bridgerton lifestyle to our fans. As the leader in bringing people together around food and high-quality products for the kitchen and home, the team at Williams Sonoma has created a beautiful collection that will delight home cooks, bakers and hosts alike,” said Shondaland chief innovation & design officer, Sandie Bailey.

“Together, we were able to infuse the world of Bridgerton into the Williams Sonoma brand in a way that feels authentic to both iconic and beloved brands.”

The Bridgerton Collection for Williams Sonoma features more than 20 products including:

Bridgerton Baking Mixes
Flavors include Strawberry Scone Mix, Vanilla Earl Grey Quick Bread, Orange Cardamom Shortbread Mix. $18.95 each.

Bridgerton Cakes, Cookies, Pastries and Petite Fours
Mini Cakes, Scones, Teapot Cake Pops, Cameo Cookies, Springerlie Cookies and Ollalieberry Floral Petite Fours. $29.95 - $59.95.

Bridgerton Artisanal Chocolates, Candies, Gelato, Honey and Curds
Assorted Chocolate Truffles on a Chocolate Tray, Floral Lollipops, Rose-shaped Strawberry Gelato, Lavender Honey, and Passionfruit Curd. $16.95 - $59.95.

Bridgerton Beverage Mixes
Created to be combined with your favorite spirit to create a unique cocktail or paired perfectly with sparkling water for a nonalcoholic refresher. Flavors include Elderflower Lemonade, Honey Ginger Tonic, and Blood Orange Blossom Fizz. $21.95 each.

Bridgerton Tableware
Cocktail Napkins, Linen Napkins, Tablecloths and Table Runners. $29.95 - $119.95.

Bridgerton 8 Day Countdown Calendar
Eight of Lady Whistledown's preferred confidential comestibles, one for each episode of the upcoming season. $39.95 each.

Bridgerton Picnic Basket
The handwoven basket holds elegant ceramic plates, golden flatware, wine glasses, a corkscrew, a cheese board, cheese knife, napkins and a blanket. $349.95 each.

Williams Sonoma will also be carrying the Bridgerton Guide to Entertaining book that features over 40 recipes for finger food, cocktails and mocktails all inspired by Bridgerton.

Bridgerton will return to Netflix for a lavish season three in late Spring of 2024.

For more information on Williams Sonoma’s Bridgerton collection, please visit: www.williams-sonoma.com/bridgerton