Ralph Lauren and Haworth Design Form Collaboration

December 17, 2023  by HFBusiness Staff in Business Strategy, Industry   

Beginning April 1, the agreement brings together the strength of the Ralph Lauren brand with the operational expertise of Haworth Lifestyle Design in a first-of-its-kind collaboration for the two companies that is designed to significantly expand the production and distribution of Ralph Lauren’s Italian-made, luxury furniture offerings.

The collaboration will also include the development and operations of a network of new, freestanding, immersive Ralph Lauren Home stores in strategic locations globally. 

Ralph Lauren’s Home collection was introduced in 1983. The collection includes handsome furniture and lighting, distinctive floor coverings, fabric and wallcovering, tabletop, and decorative accessories as well as luxurious bed and bath linens.

“As we celebrate the 40th anniversary of Ralph Lauren Home, we are committing to continuing our investment in the success of our Home business, positioning us to keep inspiring consumers around the world to create a more beautiful life,” said Guillaume Tardy, chief lifestyle and licensing officer, Ralph Lauren Corporation.

“Home is a high potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing and customer service, as well as to expand distribution of our luxury furniture, further accelerating the growth of Ralph Lauren Home around the world in support of our Next Great Chapter: Accelerate strategy.”

Ralph Lauren and Haworth Lifestyle Design will closely collaborate to bring the Ralph Lauren Home experience to consumers, partnering on design, marketing, and selection of store locations and store designs.

Haworth Lifestyle Design is one of the largest operators of luxury furniture brands in the world, with best-in-class supply chain capabilities from made-to-order, Italian manufacturing through to white glove delivery.

The company operates a global network of standalone luxury furniture stores and maintains wholesale partner relationships that will be leveraged through new standalone Ralph Lauren Home stores operated by Haworth Lifestyle Design. Haworth Lifestyle Design will also be responsible for product development, sourcing & manufacturing, product marketing, and wholesale account management.

Haworth Lifestyle Design will also assume post-order customer service and white glove delivery for ecommerce and existing Ralph Lauren stores globally. The company will produce the majority of Ralph Lauren furniture in Italy, exclusively on a made-to-order basis.