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From Home Furnishing Business
Redfin Redesign Makes a Homebuyer an Interior Designer
December 13,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Redfin, a residential real estate brokerage and mortgage origination service operating in more than 100 markets in the United States and Canada, has introduced Redfin Redesign, an AI-powered tool that lets homebuyers change the appearance of walls, floors and countertops in home photos, effectively allowing the homebuyer to “design,” or see, in advance, all that can be imagined for their home.
Redfin Redesign is powered by Roomvo, a leading home visualization platform. It was created to help homebuyers envision what it would be like to live in a home, identify which homes to tour or buy, and experiment with design styles.
The feature is available for all active Redfin listings and eligible sold Redfin listings in the U.S. on Redfin.com and iPhone. Redfin and Roomvo have also partnered with Bright MLS, one of the largest MLSs in the U.S. by listing count, to offer this feature for their listings across the mid-Atlantic.
In total, Redfin Redesign is available for more than 75,000 listings across the U.S. To try Redfin Redesign:
~ Select an eligible home like this one from the Redfin search results and click the “Redesign” button on the first listing photo.
~ Select a room to redesign from a gallery of interior photos.
~ Choose from a diverse range of flooring types, wall paint colors, and countertop finishes to customize the room.
~ Once the design is complete, use the slider bar to compare the before and after images.
“Buyers often want to know what a home will look like with some changes, not just what it looks like right now,” said Ariel Dos Santos, Redfin’s senior vice president of product.
“Sellers want their listings to appeal to the broadest pool of buyers, regardless of design preferences. Redfin Redesign uses Roomvo’s AI capabilities so buyers can see what they could do with a space in just a few clicks. It’s one way Redfin’s using AI to make real estate better for buyers, sellers, and agents.”
“We are thrilled to announce our partnership with Redfin, a collaboration that echoes our deep conviction that everyone deserves a beautiful home,” said Roomvo CEO Pawel Rajszel.
“This partnership aligns seamlessly with Roomvo’s mission to transform the way people envision and create their living spaces. This collaboration not only marks a significant milestone for Roomvo but also reinforces our dedication to making home design accessible to all, empowering homeowners to realize their dream spaces effortlessly.”
Redfin Redesign is part of Redfin’s ongoing effort to modernize the home search and make the buying and selling process easier. Redfin was the first national brokerage to offer 3D walkthroughs on its listings to help consumers virtually tour a home. It is now using AI to enhance listing photos, which are the most popular feature on Redfin’s home detail pages.
“Through our partnership with Redfin and Roomvo, we are excited to bring the Redfin Redesign experience to Redfin consumers across the entirety of the Bright MLS footprint,” said Amit Kulkarni, Bright MLS’s chief marketing officer.
“Helping brokers deliver innovative experiences is something that’s foundational to Bright as an organization. We are excited to be the first MLS to partner with Redfin to offer this tool that helps people reimagine home from their desktop or mobile device.”
In order to make Redfin Redesign available for more listings, Redfin plans to explore partnerships with additional MLSs and brokerages who see how this tool can help agents market their listings to Redfin’s audience of more than 50 million monthly visitors.