Daily News
From Home Furnishing Business
imagine.io Offers ‘Test Drive’ of 3D Content Tech for Buyer Confidence
November 26,
2023 by HFBusiness Staff in Business Strategy, Industry 
In an effort to overcome concerns and challenges with the implementation of 3D visualization technology for home furnishings manufacturers and retailers, leading 3D content production platform, imagine.io, will let prospects ‘test drive’ its technology to show first-hand how it can grow online sales and improve buyer confidence.
The company is offering a four-month free trial of its 3D configurator solution that offers customers the ability to personalize multiple aspects of a product, including fabric, dimensions, sizes, styles, finishes, lighting, backgrounds and more. Companies can sign up for the program starting Nov. 27 and running through the end of December.
“Even as our business has grown dramatically over the past few years, we know there are a number of manufacturers and retailers who are wary of 3D configurators due to concerns and past experiences around implementation.” said imagine.io founder and CEO Preet Singh.
“This program is designed to dispel any concerns by letting customers harness the power of 3D configurators on their website for several months at no cost, ensuring they are satisfied with the execution and its performance – first and foremost.”
Unlike traditional 2D images of products, a 3D configurator transforms an e-commerce site into a virtual showroom that offers realistic, on-screen product models that can appear in a variety of sizes, colors, styles and materials.
For the home furnishing industry, product visualization offered by 3D configurators enables consumers to virtually view products in lifestyle settings prior to purchase. By implementing product configurators, direct-to-consumer (D2C) enterprises and brick-and-mortar retailers can significantly enhance the trust of consumers shopping for home furnishings online. The enhanced visualization results in higher levels of sales conversion, increased levels of customer satisfaction, and fewer returns.
Industry data demonstrates the positive impact that 3D configurators are having on the online customer experience. Research found that consumers were 11 times more likely to purchase products because of the availability of a 3D configurator solution, resulting in 66 percent more sales conversions than similar products illustrated through more traditional 2D technologies.
Product configurators also boast a remarkable 35 percent reduction in product returns, affirming their pivotal role in enhancing buyer engagement and driving sales.
“The product configurators by imagine.io enhance our merchandising and customer buying experience,” said Mantle Furniture’s Vice President of eCommerce Kim McRee. “Customers can configure exactly what they want, helping to shorten our sales cycle. We’ve seen a significant increase in sales with the imagine.io technology and their team works seamlessly with us to ensure we meet our e-commerce goals.”
To take advantage of the promotion, visit Product Configurators on the imagine.io website and book a free demo.