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From Home Furnishing Business

Ballard Designs Opens Second Location in South Carolina

Ballard Designs, the popular home furniture and décor retailer, is opening a second location in the Palmetto State soon. Its new Greenville location is part of the 40-year-old brand's ongoing retail expansion spanning 19 states and, currently, 20 retail stores. The store is planned for opening in March.

"We're very excited to be moving into historic Greenville and thrilled to be able to give this wonderful, iconic building a new life," relates Dominic Milanese, VP of retail for Ballard Designs. "At Ballard, we love redesigning and reinvigorating spaces, and our new Greenville store will really showcase that passion."

Constructed in 1877, the familiar Greenville structure has undergone an extensive rehabilitation. Outside, the historic storefront and signage have been restored. The windows and decorative features which had been added after the structure was originally built have been replaced, and more compatible designs, based on historic photographs, have been installed.

Inside, Ballard Designs will occupy both floors of the newly renovated 6118 square-foot space. When the store opens, guests will find inspiration everywhere they look while browsing fully decorated room vignettes featuring Ballard's exclusive line of furniture, lighting, rugs, outdoor collections, and other home furnishings and decor. Decorating lovers can also schedule complimentary in-store meetings with expert design consultants.

"We have 40 years of sales data proving that Ballard Designs has lots of fans in the Greenville area," Milanese added. "We love making spaces beautiful for our customers, and what a fun opportunity to do it in such an iconic Greenville landmark that we can call home."



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