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From Home Furnishing Business
STARK Website Available for Clients to Shop In-Stock Styles
November 16,
2023 by HFBusiness Staff in Business Strategy, Industry 
STARK, national luxury carpet and rug company, announces a new way to shop STARK rugs. Clients beyond interior design professionals are able to bring STARK’s rugs into their homes by shopping in-stock, ready-to-ship styles on STARKcarpet.com.
“When I first joined STARK as Director of Web Development, my main focus was to improve our clients’ online experience,” shared CEO Chad Stark. “At STARK, we always put our clients first and our top goal will continue to be providing the best possible shopping experience, regardless of whether they shop in person or online.”
“We’ve spent many years optimizing our website for our trade partners and are so excited to now open this shopping experience for everyone.”
STARK unveiled a brand-new digital destination in October. The refreshed website features a new look, improved navigation, AI-powered search, an in-room visualizer, custom capabilities, and designer inspiration.
WEBSITE FEATURES:
In-room visualizer: This feature will allow the client to select a room scene of choice from predetermined options or upload a room scene of their own. They will also have access to the full STARK assortment to visualize any rug or carpet within the space.
Custom-sized rugs: Trade clients will be able to purchase full broadloom rugs online as a fabricated rug. Clients will have the ability to enter any size and also select a fabrication option.
Recoloring tool: Trade clients will be able to select any custom item and adjust the colors within the predetermined pattern. This tool will allow the client to get a glimpse into the custom options STARK offers and is easily downloadable or shareable with their Account Manager if they are interested in moving forward with a custom project.
AI-powered search: This tool will leverage deep machine learning and natural language processing to understand customer intent and provide accurate search results. Search results will be personalized by analyzing the Clients browsing history and purchase behavior.