Daily News
From Home Furnishing Business
SOMERSELLE Adapts the Showroom to the Digital Space
November 5,
2023 by HFBusiness Staff in Business Strategy, Industry 
We at SOMERSELLE have taken the traditional showroom model and adapted it to the digital space. This makes it easier for designers to source the artisanal brands we represent with the ease and convenience of an e-commerce experience.
Designers now have access to the information they need at their fingertips. Gone are the days of having to track down showroom representatives for pricing, stock, lead times, and minimums. There’s no longer the need to hop around and navigate multiple brands’ websites. At SOMERSELLE, everything a designer could need is accessible in one place, digitally available to search and source at any time, from anywhere.
Our mission here at SOMERSELLE is to help make the designer’s job easier. This is at the forefront of everything we do. Our in-house services are a testament to that. SOMERSELLE is here to help coordinate the construction of pillows, drapery, and custom bedding, through our partnerships with highly qualified workrooms.
In all of these ways, we view ourselves as more than a showroom, but rather, an extension of our designers’ offices. This is the exciting new showroom experience being offered by SOMERSELLE. We also are available to assist with fabric treatments.
This charming and dainty floral design by Emily Daws from her Flora Collection is so chic. This simple take on these delicate blooms, evoked the immediate thought that these patterns would look fantastic as drapery.
The new collection from SOMERSELLE, inspired by the foothills of the Blue Ridge Mountains. Made up of layered florals and minimalist greenery, this collection is a nod to the Highlands with a vintage twist. Jewel tones printed on a luxe oatmeal linen evoke an heirloom aesthetic to celebrate the season.