Daily News
From Home Furnishing Business
Pottery Barn Teen Levels Up with Super Mario Collection
November 1,
2023 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announces the brand’s debut collection inspired by the world of Super Mario™.
The Super Mario Collection includes cozy bedding, backpacks and lunch accessories, and décor featuring icons and power-ups from the video games. The full collection is now available exclusively at Pottery Barn Teen.
Designed to delight fans of Super Mario, the collection features power-up icons such as the Super Mushroom, ? Block and Super Star with true-to-franchise details.
Just in time for the holiday season, the collection features gifts like the Super Mario™ Super Star Light-Up Pillow, the Super Mario™ Glow-in-the-Dark Power Up Sheet Set, The Super Mario™ Glow-in-the-Dark Power-Up Loose Fit Pajama Set and the Super Mario™ Super Mushroom Bean Bag Chair.
“For nearly 40 years, the Super Mario franchise has inspired creativity in fans of all ages. Our brands share the core value of encouraging imagination and playfulness,” said Allison Spampanato, senior vice president of product development and design, Pottery Barn Teen.
“We are proud to bring the world of Super Mario into the home space through an exclusive collaboration with icons fans love and the quality and craftmanship Pottery Barn Teen is known for.”
To shop the collection, visit www.pbteen.com/shop/collaborations/super-mario/. Join the conversation on social media with @potterybarnteen.