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From Home Furnishing Business
Rugs, USA Teams with Emily Henderson for Her First Collection
November 1,
2023 by HFBusiness Staff in Business Strategy, Industry 
Rugs USA, e-commerce retailer and supplier of area rugs and home décor products, announces the launch of a collection in collaboration with renowned American interior designer and stylist Emily Henderson.
The designer's first product collaboration of any kind, Emily Henderson x Rugs USA is a versatile selection of rugs featuring 20 designs in a range of sizes, with two of those designs available in additional colorways—all at an affordable price point.
"This is my first rug collection," says Henderson. "It's my first anything collection, which feels like a really, really big deal to me. I've been a designer, stylist, and influencer for 15 years. So to actually launch a group of products into the world—it just feels really good." Alyssa Steele, CEO of Rugs USA, echoes Henderson's enthusiasm.
"We are long-time followers of Emily Henderson here at Rugs USA, not only for joyful and vintage-inspired interiors, but also for her passion for making great design approachable for all. We are so proud to be partnering with Emily on her first product line, which truly embodies her design ethos and the incredible style she's known and loved for."
Henderson took inspiration for the collection from the clean lines of Scandinavian farmhouse design, adding her own perspective with soft (but rich) and subtle patterns. "I love things that are simple but special—it's one of my design philosophies that I say over and over," says Henderson. "Not everything has to be loud or graphic or busy. I kept that in mind when designing this collection: I wanted the rugs to be really, really versatile. These rugs are so transitional, they work everywhere."
Ever practical in her design thinking, Henderson incorporated plenty of durable texture to help the rugs stand up to life in a busy household like hers and to offer easy, approachable luxury. "Everyone who knows me knows I'm obsessed with comfort," she says. "These rugs are so soft and inviting—and they're still affordable. They check all the boxes–all of them!"
From tailored stripes and modern plaids to abstract geometrics, the collection offers a range of styles and materials, all crafted with an eye to long-lasting beauty and durability. The full assortment, which includes 7 designs in jute, 4 wool flatweaves, 4 tufted wool styles, and 2 cotton-blend tufted options, ranges from $100 to $975, is available here.
Photo credit: Mark Weinberg