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From Home Furnishing Business
Illulian Announces Presence in Dubai as Rug Style Icon
October 31,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Illulian announces its presence at Downtown Design in Dubai 2023. The luxury Italian brand, which has established the company’s worldwide leadership in the field of custom handmade rugs since 1959, will showcase a selection of novelties and bestsellers.
Since its foundation, the Milan-based company is renewed as an international icon of style and luxury. Himalayan wool, pure silk and vegetable colors are the essential elements that contribute to giving any rug a sophisticated, glamour appearance, while soft chromatic details guarantee any space an exclusive and elegant allure.
The brand’s story stretches back over sixty years. This evolutionary journey has led the company to participate in famous projects and to collaborate with top names in the fields of architecture, design and fashion. Exclusivity, craftsmanship and fresh ideas are the cornerstones of its ethos – making each Illulian rug not only a treasured possession, but also an original artwork of enduring beauty.
Among its extremely wide production, the brand shows in Dubai a fantastic universe full of colors, shapes and versatility through pieces belonging to the Illulian collections.
Design Collection
Inspired by psychedelic and dreamy impressions, Illulian chooses BLAST 01 which design interprets the spirit of the company mixing orange and red in a skillful mélange, fading to pink and yellow to the darkest shades of electric blue in a marbled effect with pop tones.
Essential Collection
The protagonist is INVERSUS that echoes in its name those of the great classics Versus and Reverso, of which it represents an evolution thanks to the inclusion of a third main color, from which multiple nuances are generated. Next to inversus comes EDRA, a rug that features an elegantly subtle pattern of fine lines for a delicate and classic neutral look.
Limited Edition
The most exclusive of the collections, containing rugs envisioned by the most outstanding creative talents in the world of design, art and photography, welcomes MILANESE KISS, an ode to love designed by the eclectic artist/designer Paula Cademartori. This rug offers a great visual impact, stemming from imagery that is full of warmth, where mouths with sinuous lips bring dynamism to different colors and textures, giving rise to a form that is organic and geometric at the same time.
FLORALIA YARD VOL II, MULTIFLORIOUS FLORA VOL II, still designed by the creative flair of Paula Cademartori, PERSPECTIVE 02 by Zaha Hadid Architects and UNLIMITED design by Bruno Tarsia will be displayed as well.
Palace Collection
LAURENT, whose design is composed of an external frame enlivened by leaves and flowers, and an internal field with a vivid three-dimensional geometric pattern and FLORIAN are the rugs chosen from this collection based on the luxury and opulence of 18th century courts, with models enhanced by Baroque designs, complex and intertwining floral motifs, classic geometric lines and a wealth of fine details.
Dubai holds all the new launches and iconic pieces of Illulian’s collections!