Daily News
From Home Furnishing Business
American Freight Expands into Utah Opening Four Stores
October 26,
2023 by HFBusiness Staff in Business Strategy, Industry 
American Freight, a national retailer offering customers affordable, high-quality furniture, mattresses and appliances, announced it is expanding into Utah for the first time with the opening of four new stores in the Salt Lake City metro area.
The company will celebrate its first store in the state, in Ogden, with a grand opening from Nov 10-12. Three additional store openings, located in Layton, Orem and Logan, will follow.
“Identifying locations that are convenient for our customers and selectively locating stores in those markets is key to our nationwide expansion strategy,” said Peter Corsa, CEO of the Home Segment of FRG Inc., the parent company of American Freight. “We’re thrilled to bring our wide selection, great value and excellent service to Utahns for the first time.”
The new Ogden location offers a wide variety of furniture, mattresses and appliances from well-known national brands, along with a full range of flexible financing options and same-day delivery for all in-stock items, making the shopping experience simple and convenient.
American Freight store associates will be available to provide expert, personalized assistance to customers, who can use the AR technology on the company’s website to visualize how furniture will look in their own home before purchasing.
“We’re excited to bring our extensive selection of furniture, mattresses and appliances from trusted name brands to shoppers in northern Utah,” said Brian Benge, territory vice president, American Freight.
“Our in-store experience is designed to make shopping for high-quality home furnishings affordable and convenient and we look forward to becoming a key part of the local community in Ogden as well as in Layton, Orem and Logan over the coming months.”
Customers who purchase appliances can also opt to have the American Freight team of trained installers deliver, hook up and test their new appliance, as well as show them how to use it before hauling away their old item.
In addition, the store will showcase a large assortment of affordable, open-box appliances from nationally known manufacturers that have been tested and certified by American Freight’s trained technicians.