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From Home Furnishing Business
PAR KER Home + Living Designer Partners with VANS Shoes
October 24,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Southern California Home + Living Manufacturer, PAR KER made is announcing an exciting collaboration with VANS Shoes.
Creative Artist Parker Heath, Founder and CEO of PAR KER made hails from San Diego, CA, and has cultivated a unique pedigree. At only 25 years old, he holds a BFA in Studio Arts from San Diego State University’s School of Art + Design, and is also an accomplished professional freestyle BMX athlete, agency-signed male model, and is the owner and operator of the manufacturing company PAR KER made.
Brand PAR KER made was established in 2021 and specializes in translating their founder and creative artist Parker Heath’s original abstract designs into modern home + living collections with products that include fine art, art prints, accessories, apparel, and jacquard woven throw blankets.
Heath who has single-handedly and successfully grown his small business, also landed two wall-covering collaborations to license his original abstract artwork with Wall Snobs and Ayara Home which both debuted last year.
Heath shared, “It’s amazing the journey one may experience and the trajectory one’s life can take, just from making brave and courageous acts of vulnerability and being open-minded to what the possibilities of success and failure may have in store for yourself as an artist.”
“I never would've thought that just 2.5 years ago sharing my artwork and designs with the world, whether in paper, canvas, or blanket form, would put me on the platform I have the privilege of standing on now. Following my artistic path has led to my original artwork being featured on a VANS BMX Collection shoe that can be found at stores all over the world and on the feet of numerous fellow BMX riders - is beyond my wildest dreams come true!!”
The design collaboration with VANS BMX Collection features original artwork from Heath’s jacquard woven throw blankets “Redstripe” pattern which is featured on the insole of the VANS BMX slip-on X Dennis Enarson shoe.
Heath’s collaboration with VANS started last year through an introduction made by fellow Professional BMX Rider Dennis Enarson. Enarson introduced Heath’s artwork to the VANS design team after he visited his booth at a local farmers market and fell in love with Heath’s artistic style and original abstract paintings.
Dennis Enarson, a San Diego native, and one of the Top Professional BMX riders on the VANS BMX Team commented, “My new VANS BMX collection is a coast-to-coast celebration of community, culture, and of course BMX.”
”Combining the ease and simplicity of the classic slip-on style shoe, with Parker Heath’s cool and unique artwork, is the perfect combo and I couldn’t be happier with the outcome of our shoe’s final design!”
Heath shared, “When Dennis first approached me with the opportunity to collaborate with VANS, I was blown away. He explained that he was working on a new collection of shoes/apparel and totally surprised me with the news that he had already pitched my artwork to the VANS design team.”
“Not only was I floored with the news, but I was completely flattered that Dennis not only shared my work and that the VANS design team was working on incorporating my original artwork into Dennis’s new shoe design.”