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From Home Furnishing Business
West Elm Announces Launch of Redesigned Baby & Kids Registry
October 23,
2023 by HFBusiness Staff in Business Strategy, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, announced the launch of a registry for the brand’s West Elm Baby and West Elm Kids Collections.
In 2021, West Elm launched West Elm Baby and West Elm Kids Collections by applying the brand’s signature design aesthetic, quality craftsmanship and commitment to sustainability to furnishings and textiles designed specifically for babies and children.
In response to the popularity of the West Elm Baby and West Elm Kids Collections amongst consumers, the company has expanded its offerings to include furniture, bedding, bath, rugs, lighting, décor and gifts.
West Elm has also designed and developed exciting collaborations for both the West Elm Baby and West Elm Kids Collections with partners ranging from celebrated fashion designers like Joseph Altuzarra to iconic institutions such as National Geographic.
Customers looking to register for the West Elm Baby and West Elm Kids Collections will be able to easily discover and add modern must-haves in every style to their registries.
Registrants using the new West Elm Baby and Kids Registry will also benefit from free registry tools, inspiration, nursery design services executed by West Elm’s Design Crew, and a completion discount for a limited time following the celebration.
The new West Elm Baby and Kids Registry also offers customers the ability to add items from all Williams-Sonoma, Inc. brands including Pottery Barn Kids to their registries.
To learn more about West Elm’s new Baby and Kids Registry, please visit:
www.westelm.com/babyregistry.