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From Home Furnishing Business
Ghost Massage Bed Rolls Out Over Next Two Weeks at Retailers
October 18,
2023 by HFBusiness Staff in Business Strategy, Industry 
Rolling out over the next two weeks, GhostBed’s Ghost Massage Bed Powered by Cozzia will land on nearly 200 independent and major retailer floors, including Relax the Back, Steinhafels, Verlo, HOM, Big Sandy, Exclusive Furniture and Bailey’s.
Since the product was first previewed with dealers in January, Ghosted took that feedback and made enhancements to the mattress to ensure the ultimate consumer experience when sleeping including added technology and comfort features.
Retailers were able to place orders for the mattress, available in an all-foam or hybrid model, beginning at the Summer Las Vegas Market.
“The response to our massage bed has really been incredible. Landing some of the top retails and growing our presents with the massage mattress to almost 200 doors is something we are proud of. More significantly, we are anticipating upward of 500 doors by the end of the year,” said Alan Hirschhorn, executive vice president of GhostBed.
“As retail has been soft for our industry, we have all been tasked with finding ways to drive consumers to our dealers’ doors. At GhostBed, we pride ourselves on the level of innovation our products offer, as there’s nothing like them on the market.”
Each queen and king mattress has two individual massage pads that are independently remote-controlled, allowing each person the ability to enjoy their own customizable massages. The Ghost Massage Bed Powered by Cozzia offers a 10-, 20- or 30-minute massage and then automatically powers off.
The separate massaging units allow individual sleepers the ability to experience a targeted or whole-body massage without any motion transfer, allowing each person an undisturbed sleep.
In addition to the incredible massage features, the mattress is built to offer a great night’s sleep, so it incorporates various layers of gel memory foam layer, GhostFlex Transition foam, high density base foam in addition to the massaging layer.
GhostBed’s Ghost Massage Bed Powered by Cozzia is priced at $2,999 in queen. A full list of retailers can be located on the company’s website: www.ghostbed.com/.