Daily News
From Home Furnishing Business
Wayfair Gets Early Jump on Holiday Shopping with Another Way Day
October 18,
2023 by HFBusiness Staff in Business Strategy, Industry 
Wayfair Inc., one of the world's largest destinations for the home, today announced that it will host its second Way Day of the year to kick off the retailer's extended season of holiday deals. Wayfair's two-day sales event begins on Oct. 25 at 12 a.m. ET, featuring deals on more than one million items for the home, including up to 80 percent off top-sellers, along with free shipping on everything.
New this year, Wayfair customers can shop now through the end of Way Day to be entered to win a grand prize of $50,000* toward a home makeover, complete with Wayfair's design services.
"We know that creating a feeling of home is especially important during the holidays as our customers begin brightening their spaces with decor, preparing to host holiday gatherings, and welcoming in family and friends," noted Jon Blotner, chief commercial officer, Wayfair.
"That is why we're excited to kick off an extended season of deals with our second Way Day of the year. From bedroom and living room furniture, to kitchen and dining essentials, to holiday decor, we're delivering unbeatable savings on top-selling items across every room in the home."
Way Day will feature unmatched savings on exclusive furniture collections, including products from the new Montana Collection from Kelly Clarkson Home, and thousands of 24-hour Flash Deals as well as Doorbusters from brands such as Dyson, KitchenAid, Sealy, and more. Sales will also run across Wayfair's family of brands, including AllModern, Joss & Main, Birch Lane, Perigold and Wayfair Professional - with additional store-only offers at AllModern and Joss & Main physical retail stores.