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Momentum Unleashes Digital Creations as One-of-a-Kind Experience
October 17,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Momentum Textiles & Wallcovering is proud to unleash Digital Creations — an exciting offering allowing specifiers to create a one-of-a-kind wallcovering experience, choosing artwork from a stunning array of pieces by world-renowned artists, a collection curated by Momentum or even their own personal designs.
Printed on-demand to fit any space, Digital Creations carries on the Momentum legacy of bringing together the world’s greatest artists, creators and innovators to reimagine interiors and redefine what is possible.
Digital Creations combine the timeless allure of art with the limitless potential of technology, enabling designers to turn spaces into experiences with unparalleled ease and creativity. The offering features three exciting, elegant options: Artist Designs, which includes the work of renowned faces like Sina Pearson and Shantell Martin, Studio Designs, created by Momentum’s talented in-house team, and Your Designs, which puts the specifier in the creative driver’s seat.
Momentum Vice President of Design, Wallcovering Jill Nelson says of the offering, “Digital Creations is a bold venture that empowers our customers to shape their experience like never before. It symbolizes our commitment to bringing innovation and artistry together, fusing art and technology to reimagine the possibilities of wallcovering design. This offering invites our customers to embark on a journey of creativity, turning spaces into captivating, one-of-a-kind experiences, and we couldn’t be more excited to bring their visions to life.”
The Artist Designs celebrate craftsmanship and technique that are as remarkable as the final product. Intended to make a statement, both Artist Design wallcoverings are meticulously crafted to leave a lasting impression. With “Artist Proof,” visionary textile designer Sina Pearson presents a modernist motif that balances abstraction with organization to infuse an artist's touch into workplace, hospitality and institutional interiors.
Meanwhile, British visual artist Shantell Martin’s world of meditative lines and characters blur the boundaries between fine art and commercial design. In a thrilling collaboration with Momentum, her musings have been transformed into three dynamic wallcoverings — “Well Well Well,” “Places Spaces Faces” and “Today Here Now.”
Momentum's Studio Designs dive into the brand’s expertly curated internal selection, spanning from murals to repeating patterns. This Digital option offers trend-forward contemporary art created by Momentum’s in-house team, available in unexpected colorways that range from subtle palettes to bold statements, allowing customers to choose artwork that complements their interiors.
These designs harness innovative printing processes to blend fine art with modern techniques and can also be combined with iconic Momentum textile lines for an even more curated space.
Finally, Your Designs allows specifiers to turn their own artwork into a one-of-a-kind wallcovering. Whether a napkin doodle, a distant memory, a work-in-progress painting or a fully developed file, the brand’s skilled designers help to elevate each idea into a luxurious experience. Specifiers can explore Momentum’s extensive library of substrates to choose the perfect material that not only showcases the art but provides a tactile experience that delights while also reinforcing brand messaging.
Momentum’s world-class equipment and printing technology guarantees that the final work, whether a custom design or one of the brand’s artfully curated prints, is beautiful, durable and crystal clear. From concept to print-ready designs, the process is as seamless as the product.