Daily News
From Home Furnishing Business
BEDGEAR® Announces Partnership with American Cancer Society
October 10,
2023 by HFBusiness Staff in Business Strategy, Industry 
BEDGEAR®, renowned for its innovative and breathable performance bedding solutions, is proud to announce a multifaceted partnership aimed at providing comfort and support to those facing cancer.
In partnership with the American Cancer Society (ACS), BEDGEAR's philanthropic endeavors extend to various facets, including the donation of their Seatbelt Comfort Pillows to multiple Survivor Tents at this year's Making Strides Against Breast Cancer Walks as well as a year-long campaign to benefit cancer research.
During the month of October, 5 percent of all pillow sales on bedgear.com will be donated to ACS. These funds will contribute to critical cancer research efforts, reinforcing BEDGEAR's dedication to making a meaningful impact.
Additionally, starting on October 1st, the BEDGEAR Seatbelt Comfort Pillows will be available on www.bedgear.com and 5 percent from the sale of each Seatbelt Comfort Pillow will benefit ACS until Oct 1.
CITY Furniture, which carries BEDGEAR products in 17 of its U.S. locations, is collaborating with BEDGEAR this year as a Pink Pumpkin partner. The Pink Pumpkin campaign sends thousands of Pink Pumpkin buckets to showrooms across the country as a special way to fill the community with the color of hope for breast cancer awareness.
In partnership with Raymour & Flanigan and ACS, BEDGEAR is also participating in an event hosted by Raymour in Farmingdale, NY on Oct. 7. In addition to raffles and giveaways, all the proceeds of Seatbelt Pillows sold during that event will be donated to the ACS.
The Seatbelt Comfort Pillow has been specifically designed to provide support and protection to individuals who have undergone mastectomies, heart surgery, or procedures located on their chest, helping alleviate discomfort caused by typical seatbelt restraints when traveling by car.
Crafted from BEDGEAR's signature breathable and Air-X® smart fabric technology, the Seatbelt Comfort Pillow provides a soft and supportive experience. Designed with the specific needs of breast cancer patients in mind, these pillows come in a gentle light grey color and feature a T-shirt-like fabric. Two light blue Velcro® clasps make it easy to secure the pillow around a seatbelt.
BEDGEAR will donate 150 of their Seatbelt Comfort Pillows to the Survivor Tents at multiple Making Strides Against Cancer Walks across the Northeast, which will take place in Queens, Jones Beach, and Central Park. The Survivor Tents are volunteer-run and provide the opportunity to celebrate cancer survivors and their friends and families. The BEDGEAR team will be walking and fundraising for the Jones Beach Making Strides Against Cancer Walk on October 15th.
"By partnering with the American Cancer Society again this year, we aim to make a difference in people's lives and help fund the fight against cancer," said BEDGEAR founder and CEO Eugene Alletto.
"My hope for our Seatbelt Comfort Pillows is to make those car rides during treatment safe and comfortable for patients and survivors. The work ACS does is so important, and we are honored to continue to help them make an impact.