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From Home Furnishing Business
Pottery Barn Announces Launch of Collaboration with Elf
October 10,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new home furnishings collaboration inspired by the beloved holiday film, Elf. Released in theaters 20 years ago, Elf follows Buddy – a human raised as an oversized elf – as he travels from the North Pole to New York City to spread Christmas cheer.
In partnership with Warner Bros. Discovery Global Consumer Products, Pottery Barn brings the magic of Elf to life with the exclusive “Elf x Pottery Barn” home furnishings collection which features over 25 pieces including décor, bedding, tabletop, seasonal accessories, and holiday gifts.
Fans of the movie will instantly recognize iconic film references featured on products throughout the new Pottery Barn collection, including Buddy the Elf’s™ signature green outfit reimagined as a cozy teddy faux fur Elf Shaped Pillow, a Figural Punch/Candy Bowl, and a Sherpa Back Throw. Popular scenes from the movie are artfully depicted on 100% cotton bedding available in full, queen and king size sheet sets. Memorable movie quotes are also turned into whimsical décor with the “Cotton Headed Ninny Muggins” lumbar pillow, and references to the elves’ four main food groups – syrup, candy corn, candy canes, and candy – are featured on plates, tea towels, and aprons to spread holiday cheer.
"From the moment Elf was released, it became an instant fan favorite and beloved holiday film that is now part of many people’s holiday traditions," said CEO of Pottery Barn Brands, Marta Benson. "We're pleased to partner with Warner Bros. Discovery on a collaboration that brings whimsy and fun to people's homes this holiday season.”
The full “Elf x Pottery Barn” collaboration is available to shop exclusively online at potterybarn.com/elf. Select pieces are also available online at Pottery Barn Teen, including the Elf Sheet Set and Elf Shaped Pillow.