Capel Unveil Three Collections of All-Natural Rugs at HPMKT

October 5, 2023  by HFBusiness Staff in Business Strategy, Industry   

The new collections expand Capel’s selection of elegant, all-natural wool rugs – a category that is gaining momentum at retail as consumers increasingly seek out products that combine style with sustainability. These latest introductions expand the company’s offerings with three high-value, on-trend looks that range from transitional solids to contemporary and modern designs.

Leading off the introductions is Lineas, a collection of geometric patterns hand-tufted in India with 100% all-natural, undyed wool. Available in four colorways and patterns, Lineas features a neutral tone-on-tone palette that fits any room effortlessly. The choices include graphite, gesso, vellum, and canvas.

“The lively, clean lines of this geometric-themed collection swing from contemporary to modern, depending on the room setting,” said Cameron Capel, president – sales and marketing for Capel Rugs. “The loop pile construction with a Hi-Lo pile provides a lush touch of comfort that adds to the appeal.”

Capel Rugs’ second new all-natural, undyed wool collection is Zen Garden. Hand tufted in India of 100% wool, Zen Garden features a comfy combination of cut-and-loop and Hi-Lo pile. The collection features two patterns: gravel and sand, both in serene colorways that combine subtle ivory and white tones.

“The all-neutral, tone-on-tone palette is reminiscent of the sand and gravel found in a Zen garden,” Cameron Capel said. “The feeling they convey is both opulent and tranquil and is designed to elevate virtually any mood.”

Vail, Capel Rugs’ third new all-wool collection, also features a transitional, geometric-inspired theme. Hand knotted in India of 100% undyed, natural wool yarns with a deep and luxurious Hi-Lo pile, Vail is available in three colorways – shadow, snow, and fawn – and three sizes –5’ x 8’, 7’6” x 9’6” and 9’ x 12’. A 5’ x 8’ rug may retail for $949.

“The versatility of this collection is amazing,” Cameron Capel said. “The subtle, soft geometric patterns of these rugs enable them to be placed in any room of any style, adding both warmth and opulent texture.”